No Way to Tell a High-Intent Abandoned Cart from a Casual Browser

Summary

Merchants setting up abandoned-cart recovery flows have only shallow signals (cart value, page views, time on site) and cannot distinguish a shopper who was genuinely close to buying from someone merely checking final price, saving for later, or price-comparing a high-ticket item. The result is systematically wrong promotion spend: discounting customers who would have converted anyway (margin loss) while sending generic nudges that fail to convert the truly undecided (lost revenue). Existing abandoned-cart tools treat every abandonment identically, and no mainstream workflow scores true purchase intent or recommends the right intervention per segment. Merchants describe this as 'second-guessing' every promo flow with no tool available to resolve it — a clear, monetizable whitespace in conversion operations.