PR teams lack reliable audience/show data, causing constant targeting errors amid burnout

Summary

PR professionals repeatedly pitch the wrong reporters, shows, and outlets because media lists are inaccurate and there is no trustworthy audience-fit data. The source describes media lists where 'this guy doesn't even cover XYZ industry' and awards lists that miss criteria — errors driven by exhaustion and the absence of a reliable targeting system. For podcasts specifically, there is no data-matched show targeting that scores relevance to a spokesperson's expertise or audience, so teams spray-and-pray and waste weeks. Burnout compounds attention-to-detail failures, and no existing tooling provides verified show/audience intelligence. This is a severe, unsolved, niche problem that directly maps to data-matched show targeting and would command real spend from agencies and enterprise comms teams.