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Difficulty in Identifying and Engaging Target Audience

1 mentionsScore 7.3r/artbusiness
audiencemarketingvisibility

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Summary

Independent artists struggle to find and understand their target audience, leading to feelings of frustration and helplessness. Many artists feel as though they are 'throwing bottles into the sea,' unsure of who would be interested in their work. This lack of clarity not only hinders their marketing efforts but also affects their confidence and motivation to create, as they question the value of their art in a crowded marketplace.

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Context: r/artbusiness

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