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r/amazonprime — public pain points

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  • AI Support Chatbots Trap Customers in Circular Loops, Resolve Nothing, and Drive Churn

    Customers report being trapped in endless, circular AI support bot loops that waste hours and resolve nothing — a 15-year Prime member canceled over exactly this, and a widely upvoted thread argues 'press 0 for a person' is now the bare minimum. The pain is severe and directly tied to AI chatbot failure: traditional/scripted bots cannot ground answers in actual site, product, order, and policy content, so they deflect and loop instead of solving; they also cannot gracefully hand off ambiguous cases to a human. There is no good solution for small-site owners today — building a bot that genuinely answers visitor questions from real content and knows when to escalate remains largely unsolved, and the cost is customer churn, reputational damage, and time wasted.

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